Behind the scenes
Runway praise, weak sales: why Piccioli’s Balenciaga run lasted 16 months
Five weeks after his Spring/Summer 2027 show in Paris, Pierpaolo Piccioli is out as creative director of Balenciaga. He was credited with returning the house to couture, but Kering’s own figures show that clothing and shoes, where a designer’s hand shows most, are still not selling.
06.11.2026
